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Tomorrow’s Smart Company

“Your call is important to us. Please stay on the line, and one of our representatives will take your call ...
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Technology: The Key Ingredient for today’s F&B Industry

With 77% smartphone penetration across the GCC, the emergence of a new digital customer has pressured the food and beverage ...
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The Age of Chatbots

It’s a new age. More and more every day, science fiction and common sense are looking like one and the ...
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Big Data Analysis an Efficient Tool of Marketing

Big data is a relatively new term in the world of marketing.  It is acquiring special importance to enterprises seeking ...
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21 Reasons Why Virtual Reality Marketing is Greater than Typical Digital Marketing

Virtual Reality tends to replace digital marketing. Marketing strategies started to include VR in their budgets, for it is seen ...
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The Luxury Hotels’ Struggle Amidst Digital Transformation

Being present in the digital age is an everyday struggle for luxury hotels. Along the rest of luxury industries, the ...
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The Advertising & Publishing Industries Knock the Doors of Augmented Reality

While augmented reality technology is not new, it is still considered as a technology that is away from common users ...
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Four Reasons why Using Emotional Analysis is Primordial to Businesses Today

It is very well known that consumer behavior is not only driven by rational thoughts; but also by emotions. Hence ...
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Five Reasons why we’re Playing Relentless Catch Up With Marketing Technology

Marketing never stops. In a world where brands are trying to push their products and services to the forefront of ...
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Succeeding to Fail vs. Failing to Succeed

In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon ...
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