Four Reasons why Using Emotional Analysis is Primordial to Businesses Today
January 25, 2017
A millennial generation member. In love with the real Lebanon, and with innovative technologies. A genuine adventurer, always ready to go and discover new places.
It is very well known that consumer behavior is not only driven by rational thoughts; but also by emotions. Hence terms like “retail therapy”.
In effect, emotional consuming accounts to a huge percentage of total consumption; significantly so as value per item decreases.
This is why, emotional analysis of the behaviorial patterns of consumers, is today a very important part of a progressive marketing strategy. Every brand needs to know in depth everything that drives and motivates its targeted clientele, as well as what
Below are four reasons why it is so:
Recognizing the importance of emotional analysis to modern marketing; we at Proximity Agency, thrive to provide our clients with this progressive service, relying on the expertise of our French team and partners.
In fact; we have teamed up with over 20 consultants in Paris, in order to bring to Lebanon and the MENA (Middle East and North Africa) markets, the power to understand their client base, more than they ever did before.