The Advertising & Publishing Industries Knock the Doors of Augmented Reality

January 30, 2017

Nehme Lebbos

Expert in Digital Transformation & Communication. CEO of NELCOM Group.

While augmented reality technology is not new, it is still considered as a technology that is away from common users. This seems to be about to change with the growing number of publishers and brands that use While augmented reality technology is not new, it is still considered as a technology that is away from common users. This seems to be about to change with the growing number of publishers and brands that use methods of marketing based on augmented reality, taking advantage of the widespread mobile devices and the wearable technology.

The augmented reality technology integrates the real world with the virtual one through the addition of multimedia content, including audio, images, video, information, and animation. The technology recognizes the surrounding environment to re-present it to the user.

Augmented reality relies on image recognition techniques, locations, availability of cameras and sensors, and the media to display information. This makes smartphones the most appropriate platforms for this technology.

Augmented reality applications include different usage areas as e-commerce, marketing, health, tourism, translation, education, entertainment, industrial areas, and military operations.

Augmented reality is sometimes referred to as interactive printing, and has a buoyant demand in print books and magazines. Augmented reality programs allow the consumer to watch custom content of photos and video through directing the phone or tablet device to a specific page, which makes the printed material an essential part of the experience.

Examples of this are by directing a smartphone camera with an appropriate application to a page about a building or a museum, the consumer can read information about its history and see pictures of the inside. A page that deals with an assessment of a film, allows the consumer to watch the promo section of the movie.

Magazines can publish interactive ads on a page about a shop for example, the consumer can watch a video or graphics and additional information about the products; or a page about cosmetics, readers can experience product testing and selection per their skin color based on augmented reality technology, they can then purchase the product directly through the application.

Some consider that such use of augmented reality may contribute to improve the conditions of the printed press, that is beset by the plummeting demand and revenue with the growing trend to the internet and electronic newspapers.

Moreover, the augmented reality technology opens promises in advertising and to advertisers to attract the attention of consumers to watch brands content. Some companies are already working to integrate augmented reality applications in the promotion of their products.

Companies that provide augmented reality techniques facilitate the process of creating content that attracts consumers. During the most innovative campaigns, brands worked directly with augmented reality companies to experience enhanced reality aimed at promoting their products.

Examples of this are by directing a smartphone camera with an appropriate application to a car, the consumer can touch the screen to open the virtual version of the trunk of the car; or to a product where the consumer can see an interactive content about the product, related content, company activity, and participates in a contest to win. This technology can also be used in fitting rooms based on augmented reality to experience fashion.

Analysts believe that the success of augmented reality depends on consumers’ views on its ease of use, and its additional value when interacting with video clips and graphics. Therefore, the success of companies that provide augmented reality technology depends on teaching their customers how to use this technology and its applications, to ensure the success of their campaigns.

Yet, the number of brands that are approaching the augmented reality technology for the actual impact on their sales is still shy. Companies should take actual steps and proceed to use this technology, and to incorporate it into their marketing plans to reap the fruits of this innovation and open the doors for its future use.

It’s a no brainer that innovators will reap the first mover’s advantage!
methods of marketing based on augmented reality, taking advantage of the widespread mobile devices and the wearable technology.

The augmented reality technology integrates the real world with the virtual one through the addition of multimedia content, including audio, images, video, information, and animation. The technology recognizes the surrounding environment to re-present it to the user.

Augmented reality relies on image recognition techniques, locations, availability of cameras and sensors, and the media to display information. This makes smartphones the most appropriate platforms for this technology.

Augmented reality applications include different usage areas as e-commerce, marketing, health, tourism, translation, education, entertainment, industrial areas, and military operations.

Augmented reality is sometimes referred to as interactive printing, and has a buoyant demand in print books and magazines. Augmented reality programs allow the consumer to watch custom content of photos and video through directing the phone or tablet device to a specific page, which makes the printed material an essential part of the experience.

Examples of this are by directing a smartphone camera with an appropriate application to a page about a building or a museum, the consumer can read information about its history and see pictures of the inside. A page that deals with an assessment of a film, allows the consumer to watch the promo section of the movie.

Magazines can publish interactive ads on a page about a shop for example, the consumer can watch a video or graphics and additional information about the products; or a page about cosmetics, readers can experience product testing and selection per their skin color based on augmented reality technology, they can then purchase the product directly through the application.

Some consider that such use of augmented reality may contribute to improve the conditions of the printed press, that is beset by the plummeting demand and revenue with the growing trend to the internet and electronic newspapers.

Moreover, the augmented reality technology opens promises in advertising and to advertisers to attract the attention of consumers to watch brands content. Some companies are already working to integrate augmented reality applications in the promotion of their products.

Companies that provide augmented reality techniques facilitate the process of creating content that attracts consumers. During the most innovative campaigns, brands worked directly with augmented reality companies to experience enhanced reality aimed at promoting their products.

Examples of this are by directing a smartphone camera with an appropriate application to a car, the consumer can touch the screen to open the virtual version of the trunk of the car; or to a product where the consumer can see an interactive content about the product, related content, company activity, and participates in a contest to win. This technology can also be used in fitting rooms based on augmented reality to experience fashion.

Analysts believe that the success of augmented reality depends on consumers’ views on its ease of use, and its additional value when interacting with video clips and graphics. Therefore, the success of companies that provide augmented reality technology depends on teaching their customers how to use this technology and its applications, to ensure the success of their campaigns.

Yet, the number of brands that are approaching the augmented reality technology for the actual impact on their sales is still shy. Companies should take actual steps and proceed to use this technology, and to incorporate it into their marketing plans to reap the fruits of this innovation and open the doors for its future use.

It’s a no brainer that innovators will reap the first mover’s advantage!

© 2017 All Rights Reserved