Finals & Fries

Finals & Fries is an entertaining and informative blog targeting all university students. The first of its kind, it aims to offer students advice, tips, and stories, pertaining to all issues, both on and off campus.

The Blog

Proximity Agency conceptualized, designed and produced Finals & Fries blog. The many features were specifically designed to meet the strategy, branding and positioning.

The concept focuses on optimizing the user experience and information structure. With its modern design dedicated to the Lebanese students.

Proximity Agency used Zend Framework and PHO/MySQL to build the blog. An SEO strategy has been implemented along with a content strategy. In addition, an easy-to-use content management system (CMS) was created to support the blog frequent updates.

Project scope:

  • Branding
  • Creation of the Community concept
  • Content Strategy & Production
  • Blog design
  • Search Engine Optimization (SEO) Strategy
  • Blog implementation
  • Blog Hosting & Maintenance


The Newsletter

Proximity Agency conceptualized, designed and implemented Finals & Fries Newsletter.