Maison Fadel

Maison Fadel is a Lebanese bakery born in 1927.

The Facebook Timeline

The Challenge

The bakery Fadel was looking to create a Facebook page that would display their baking expertise, products and methods of baking.

What we did

  • A photographer and copywriter were sent to spend a day at their main bakery to get a better sense of the company and compile material to be used on the Facebook page.
  • This knowledge and material was then used for the Facebook page to promote the brand, their products and give the audience a window into the Fadel kitchen.

The Results

The engagement on Facebook posts increased dramatically showing positive user feedback for the new content. Photos and engaging writing showed off the company’s products while demonstrating their expertise in the kitchen. The number of users following the page increased by 3,000 during the first 3 months of implementing our new strategy.