Yessayan Development

Yessayan Development was established in 2009 as a real estate development company based in Beirut, Lebanon. Their mission is to implement projects of residential complexes that meet the demands of the local market.

The Social Media

To help Yessayan Development extend its services to the Lebanese market. Proximity Agency was contracted to initiate their Facebook page in order to:

  • Allow customers to receive information about new developments in the real estate field
  • Further promote their business
  • Provide customers with the means of sharing their thoughts and enhancing the sense of community among their clientele
  • Allow customers to share their thoughts, and get in touch with other people interested in real estate
  • Further the reach of their future Facebook activity through increasing the number of likes on their page

Our Approach

Proximity Agency researchers and marketers work together to provide high quality content that will work to promote their business. The strategy for Yessayan Developmemt included:

  • Constantly incorporating discussion topics and questions to promote user feedback
  • Performing special operations in order to increase and engage the community
  • Implementation of Concept, management of Facebook & monitoring of Facebook Contest
  • Training of Community Manager & Offering Ongoing Support
  • Popularizing their projects and attracting their target audience

The results

Early results of this Facebook strategy include:

  • Increasing the number of Facebook fans and the number of people talking about the page on Facebook
  • Creating a Facebook page that offers useful information as well as high quality photography and writing
  • A stronger online presence allowing more information to be readily available online
  • Generate leads