BLC Bank, as most of its competitors, had to face an increasingly strong competition given the general context of “online banking shopping” and clients’ volatility.
In this context, the Bank decided to arm itself with the means to modernize its digital policy and management both on its “strategic” component level by answering questions like: “which product and service shall be suggested to a particular client and through which channel” with a maximum likelihood of acquisition and on its “operational” component level by efficiently and harmoniously coordinating the set of channels used in the interaction with the client.
BLC Bank’s website was largely product-based and information sharing was essentially a one-way communication repeating what the brochures offered. Proximity Agency overhauled the BLC Bank website from its roots, changed it to a customer-centric, highly engaging communication vehicle to and from the customer.
WHAT WE DID
The overlying objective of becoming a customer-centric website was met and surpassed by the above initiatives implemented by Proximity Agency. Furthermore, gender and age segmentation exceeded expectations in terms of brand awareness.
In the framework of BLC Bank retail products campaigns strategy, the Microsite aimed to provide support for prospects and consumers in term of information and products simulation. In order to use the microsite, users must login-In. Users' basic information and navigation are added to an E-CRM database to accumulate data to be used in later campaigns.
Results already seen as a result of the campaign include:
BLC Bank, a leading financial institution in Lebanon, wanted to launch their Facebook page with the purpose of solidifying their digital presence, increasing their visibility, and generating buzz. We constructed “You Like, You Vote, We Donate”, a campaign which highlighted the bank's commitment to Corporate Social Responsibility by allowing users to vote for one of four participating NGOs. At the end of the campaign BLC donated $55,000 to the four NGOs according to the number of votes that they received.