No single formula, algorithm or crystal ball could predict when each individual customer will make a purchase.

Purchasing in itself is a complex process, and this is why Omnichannel commerce is so important.

Omnichannel retail is a modern approach to commerce that focuses on designing a seamless user experience for customers at every touch point.

The in-store draw is still an important one for many merchants. In fact, many of the most successful retailers are Omnichannel commerce businesses, meaning they have both online and brick-and-mortar stores.

A company’s ability to optimize the customer experience across all channels will drive its commercial success.

Giving customers what they want and personalizing the shopping experience begins with intelligently using data to drive your relationships with customers.